The aim of this case study has focused on creating a contemporary design concept that would solve the issue of poor accessibility to gifs on Slack.
Emoji and animated messages have become a part of our writing culture. Sceptics might have thought that it is a step backwards in evolution (back to the time when people use hieroglyphs, perhaps?), but there are a lot of positives about this change. Using emoji can lighten the overall mood of the text, is understood across different languages and adds the ability to quickly express thoughts or emotions. According to Contactually, “your brain processes what it’s seeing on video 60,000 times faster than it processes text.” Sending a gif or a meme can also help improve communication between co-workers and is a great way to tighten the relationships.
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